Representing your brand to the UK travel trade
Get the positive exposure that your business needs
In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way.
With over 15 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.
My job is to ensure your business receives the best possible exposure to the right people in the right places – it’s all about telling your stories, building new networks and ultimately increasing your sales.
Identify existing and potential markets, and opportunities.
Conduct sales calls to relevant travel agents and tour operators throughout the UK
Conduct training sessions
Identify opportunities for brand exposure
Organise and facilitate road shows and events
Plan, organise and host key partner group FAM trips
Marketing & Consultancy
Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.
Copywriting & Content
SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.
Over the years I've written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like me to look at, please drop me a line.
What people say
Liz supplies sales representation services in the UK for the Elewana Collection (an upmarket collection of boutique safari lodges in Kenya and Tanzania) and has successfully positioned herself as the face of these brands. As well as conducting engaging and insightful sales presentations, she has conducted an innovative and highly valued audit of the reach of the brand. Her work has resulted in a significant contribution in bed nights and revenue booked from this market.
Above and beyond the day to day provision of sales representation services Liz has been actively involved in the strategic planning process for Elewana. Again contributing meaningfully to revenue growth of +20% over the last 3 years.
I have no reservations whatsoever in recommending Liz to you in any capacity – confident that she will prove a valued asset to any organisation.
James Haigh, Director of Sales & Marketing, Elewana Collection
Liz Harper Travel significantly grew our Destination Management Company in the United States through her development efforts in the UK. Liz is an expert in international travel, helping us craft and present our trips so they would resonate with the UK audience. Through her strong relationships, the leading luxury tour operators in the UK became some of our most valued clients. Best of all, Liz is a wonderful person and a joy to work with.
Kirk Reynolds, previously President of Revealed America DMC, now Abercrombie & Kent USA.
Liz has been a core member of the strategic management team during the last eighteen months as we’ve redefined the SkySafari product and proposition. She has added huge value with her market insight, creative approach and commercial thinking. She was also the driving force behind the SkySafari rebrand – helping us to develop a new, and more aspirational visual identify and tone of voice for the SkySafari offering, and managing the design and development of a new showcase website for the business. Liz works in a really collaborative way and we have a great working relationship. On the representation front, she not only ensures that SkySafari is on the radar for key trade partners, but also ensures that sales teams have the in-depth knowledge required to sell with confidence. Beyond this she has managed to grow our brand exposure through trade channels (online, brochures, marketing comms, e-newsletters, social and media placements) significantly due to her partner relationships, interpersonal skills and passion for the business.
Mia Lawson, General Manager,
As we were expanding our marketing and sales consulting to the UK market, I searched high and low for someone who not only knew the travel trade well, but could fuel their own passion and enthusiasm while working independently. We found Liz Harper Travel, and never regretted it. Liz took on the role of our Director, of Trade and Media Relations in the UK, quickly and significantly growing client sales in the UK. Her contacts and relationships were helpful for our growth overseas, while her reputation opened new opportunities and new clients. Liz’s results orientated approach and creativity to problem solving, was always welcomed. Every challenge or hurdle was presented with a proactive solution. She is also one of the loveliest people to work with.
Alexandra Avila, Founder REYA Communications NYC.
Liz was integral in identifying creative marketing partnerships that helped us position A&K in front of a new audience, deliver quality database growth, and lower cost per enquiry and acquisition than many of our other more traditional channels.
Kerry Golds, Managing Director, Abercrombie & Kent