Engage and influence customers through creative story telling
SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates. Storytelling lies at the heart of every successful brand, because it’s only through storytelling that we create the holy grail of marketing communications – both rational and emotional brand engagement.
Development of SEO optimised content
Listicle, destination, product and feature writing
In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way. With over 15 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.
Marketing & Consultancy
Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.
Over the years I've written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like me to look at, please drop me a line.
What people say
I have commissioned Liz several times over the years and she always had good ideas and files witty, interesting copy
Fran Kellet, Travel Editor, Tatler
Liz is always a joy to work with: fantastically organised, superb ideas, and a serious knowledge of the industry. I thoroughly recommend her work
Ben Ross, Head of Travel, Telegraph
As Editor of all Harrods’ publications, including the main Harrods Magazine and Harrods Travel, I had the good fortune to work with Liz over a number of years, both in her capacity as Head of PR for Abercrombie & Kent and as a freelance travel writer. I always found her a delight to deal with because she has in-depth knowledge of her subject, coupled with a highly engaging writing style. A true professional.
Jan Masters, Editor Harrods Magazine & Harrods Travel
Loved working with Liz on Cool Places – good writing, delivered on time with humour and purpose. What more could you want?
Martin Dunford, Managing Director, Cool Places
Liz was responsible for developing Footprint's popular Travel Talk blog and contributed well-written, interesting and engaging travel features and anecdotes. The blog drove high levels of traffic to the Footprint website and created great social noise around the brand, and the subjects covered.
Alan Murphy, Commissioning Editor, Footprint Travel Guides
Liz always pitched interesting and relevant feature ideas for Italia! magazine. She consistently delivered well researched, intelligently written copy with an appreciation for the style and tone of the magazine and its audience, accurately presented and always on time
Amanda Robinson, Editor, Italia! Magazine
Liz edited our customer magazine during her time at A&K, producing inspiring and creative content that maintained customer engagement.
Kerry Golds, Managing Director, Abercrombie & Kent