Working collaboratively to share your brand values
Marketing & Consultancy
Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.
More and more businesses are recognising the value of strategic marketing partnership alliances. Working collaboratively with non-conflicting brands who share your brand values and audience profile is a hugely cost-effective way of generating brand exposure, growing your database with quality prospects, and generating sales. They key to success of any marketing partnership however lies in its relevancy and value to both brands existing clients. Get it right, and it strengthens your relationship with your existing customers and provides an endorsed introduction to a whole set of new prospects.
Identification of relevant brands
Development of strategic marketing partnership alliances
Creative campaign development
Partnership and campaign management
Designing a logo and creating a suite of collateral, is arguably the easy bit. A brand is however far more than visuals and words. It’s the DNA of your business. It’s the history, the people, and the journey you’ve taken to get here. It’s who you are, what you do and how you do it. But it’s even more than that. It’s about your beliefs and what you stand for. It’s what makes you unique – what makes you, you.
Help to identify brand DNA
Define brand look and feel
Develop brand tone of voice
Integration of brand DNA, and consistency of message into all company touchpoints
In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way. With over 15 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.
Copywriting & Content
SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.
Over the years I've written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like me to look at, please drop me a line.
What people say
It was an absolute pleasure working with Liz. She has a huge wealth of knowledge of the luxury travel industry, and worked with us to align our two brands, and to improve our communications: we’ve certainly seen the benefit
Rupert Longsdon, CEO & Founder, Oxford Ski & Oxford Private Travel
Liz’s knowledge, passion and marketing expertise would be a great asset to any business, and I would highly recommend her work to anyone considering using her services
Kerry Golds, Managing Director, Abercrombie & Kent
Liz transformed the impact of our communications. She is a dynamic, creative, flexible, results driven marketing person who gets the best out of the people around her, and delivers results.
Andy Riddle, Managing Director, Footprint Travel Guides
Liz is a dynamic, driven, creative marketer with fantastic interpersonal skills, and a real can-do attitude.
Sandra McPherson, Marketing Director, Laser
Liz’s interpersonal skills are amongst the best I have experienced in 23 years in business. Working on a project basis, she hit the ground running, and her contributions to the company were immediate, well respected and greatly valued.
Andrew Lester, Director, Jungle.com (Argos Retail Group)